From Seed to Market: How CENSA + Google Cloud Drives Innovation with AI

From Seed to Market: How CENSA + Google Cloud Drives Innovation with AI

May 20, 2024

About CENSA

CENSA is a leading provider of comprehensive technology solutions powering global food chains, leveraging cutting-edge AI and data science to implement innovative approaches to address complex issues. CENSA's suite of offerings, including Censa Reap, Source, Depot, Compass, and ERP implementation services, revolutionizes industries by providing tailored solutions for farm management, supply chain optimization, and comprehensive ERP integration. Leveraging advanced AI and data science, these solutions enable industries to achieve greater efficiency, reduced costs, and enhanced decision-making capabilities.

CENSA : Agritech Solutions for Farmers

CENSA sought to revolutionize the Agritech industry with its AI and data powered SaaS offering. We needed a data platform capable of turning raw data into farm-to-retail insights, empowering our customers worldwide. GCP's serverless Unified AI Lakehouse architecture provided the scalability and power needed for this ambitious transformation as new users onboard across tenants without needing infrastructure maintenance.

There are 4 key solution tenants to building this architecture -

1. Multi-tenancy

Data residency, multi-tenancy, and multi-regional requirements demanded a platform both compliant and efficient. A unified framework allowed for 'define code once, use across tenants' functionality. This ensured compliance while accelerating both development and tenant onboarding.

“The integration of a multi-tenant architecture has quietly but significantly accelerated the deployment of Insights and AI capabilities, reducing rollout times to 1–2 weeks. This impactful approach not only ensures swift implementation but also guarantees a secure and meticulously governed environment for deployment” — Sunil Saini, Chief Data Office, CENSA

2. AI powered Solutions

Meet Censa Axon, our revolutionary AI assistant, the pivotal element of our transformative offerings. Backed by the Google Cloud AI, Censa Axon acts as a virtual advisor for the food supply chain, delivering practical insights and remedies. Integrated seamlessly into our platform, it offers businesses a comprehensive perspective of their operations, empowering them to enhance efficiency and boost profitability throughout the supply chain.

Our journey commences in the fields, where Farm Tech confronts real-world challenges head-on. Armed with computer vision models, we empower farmers to swiftly identify and address crop issues, ensuring top-notch quality from farm to table. Backed by Google Cloud Platform's Vertex AI, our computer vision solutions are fortified, allowing farmers to preemptively tackle pest and disease outbreaks. Coupled with IoT sensors and predictive analytics, our platform analyzes real- time microclimate data, facilitating proactive decision-making and fortifying the integrity of the supply chain.

Pest and Disease detection in Crops with Censa AI

Venturing beyond the fields, Supply Chain Tech takes center stage, transforming the logistics landscape and revolutionizing product delivery to retail shelves. Our logistics intelligence solutions streamline delivery routes, slashing transit times and costs for producers and retailers alike. Seamlessly integrated with demand forecasting, our platform anticipates future needs, fostering agile supply chains that respond swiftly to market fluctuations. Augmenting this capability is our sales beat optimization, driven by AI algorithms that maximize efficiency and coverage, ensuring products are readily available to meet consumer demands at the right time and place.

Last Mile Route Optimization by Censa AI

3. Activating Censa Insights and Censa AI Solutions

To empower stakeholders across the food supply chain, we created a data experience-as-a-service product delivering Censa Insights and Censa AI Solutions. With data across tenants and across regions, a platform to standardize insights and simplify reporting was needed. Looker was the ideal solution, offering these key advantages:

  • Centralized Insights: Its LookML-based architecture enabled a central model that standardized insights across all tenants and regions.

  • Self-Service Empowerment: Looker's intuitive interface allowed stakeholders to independently explore data, driving informed decision-making.

  • AI-Driven Predictions: Looker's ability to integrate AI/ML models unlocked powerful predictive analytics for the food supply chain.

  • Embedded Insights: Looker's embedded analytics brought real-time insights directly into the CENSA App, streamlining operations and insights.

This transformation led to standardized reporting, enhanced user experience, and data-driven insights for stakeholders across the food supply chain.

Empowering Self-serve analytics has helped in reducing the time-to-insights from weeks to few hours for Business teams.

4. Building assurance in Insights

Building trust in our insights means only using validated and certified datasets. Our SaaS platform guarantees the highest data quality standards, and GCP Dataplex AutoDQ is crucial to achieving this.

  • Data Steward Empowerment: Dataplex AutoDQ provided a user-friendly interface for data stewards to easily define and manage data quality rules tailored to each dataset.

  • Automated Quality Checks: These rules are seamlessly integrated into our ETL pipelines. Records that fail to meet the strict quality standards are automatically filtered out.

  • Transparency and Accountability: Detailed data quality reports and validation results are linked directly to our data catalog. This allows for clear assessment and any necessary corrective action.

Our users access only the highest quality data, with full assurance that insights are derived from validated, reliable information.

The journey of CENSA epitomizes innovation and collaboration in the agritech sector. By leveraging the power of AI, data analytics, and cloud computing, we are revolutionizing how stakeholders interact with and optimize the food supply chain. With our commitment to excellence and data integrity, we are not just providing solutions; we are shaping the future of agriculture, one insight at a time.

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The Foundation partnered with CENSA Reap to digitally transform its rural communities and Farmer Producer Organizations (FPOs) across India. Leveraging CENSA Reap's innovative solutions, over 100 farmers and 50 FPOs have been digitized, improving data management, communication, and decision-making processes. Digitization of 100 more FPOs is in the pipeline. This collaboration enhances the Foundation's ability to empower rural stakeholders with tailored support, real-time insights, and streamlined operations. By bridging digital divides and fostering sustainable agricultural practices, the project aims to catalyze positive social change and rural development in alignment with the Foundation's mission.

Apr 19, 2024

WayCool Farmer Engagement - Outgrow

In a transformative partnership, CENSA Reap collaborated with WayCool Foods and Products, India's premier Agri-tech company with a network of 2,00,000 farmers. Facing challenges in farm and farmer management, WayCool sought CENSA Reap's expertise to digitize its operations. Through innovative solutions and personalized support, CENSA Reap empowered WayCool to streamline farm management, enhance farmer engagement, and drive sustainable growth. Let’s see how together, they revolutionized the Agri-tech landscape, paving the way for a more efficient and prosperous agricultural ecosystem.

Let’s create your analytical dashboard with Censa AXON

Ready to dive into analytics? Let's craft your custom dashboard for actionable insights.

Let’s create your analytical dashboard with Censa AXON

Ready to dive into analytics? Let's craft your custom dashboard for actionable insights.

Let’s create your analytical dashboard with Censa AXON

Ready to dive into analytics? Let's craft your custom dashboard for actionable insights.